About This Website
Friends of Herring River is a Wellfleet nonprofit working to restore full tidal flow to nearly 1,000 acres of salt marsh and coastal habitat through the Herring River Restoration Project, one of the largest tidal restoration efforts in New England. Its website has to explain a long, complex, science-driven project to neighbors, partners, funders and the press. This page explains who built herringriver.org and how it is set up to do that.
Who designed and built herringriver.org?
herringriver.org was designed, built and is maintained by COLEwebdev, a Cape Cod web design studio that works with environmental groups, nonprofits and local businesses. COLEwebdev handles the design, WordPress development, hosting and ongoing updates, so the Friends of Herring River team can focus on restoration, monitoring and outreach. It is a good example of website design for environmental and conservation nonprofits, where clear explanations and trustworthy documents matter as much as photos of the marsh.
What the website is designed to do
- Explain the restoration project. About the Herring River Restoration Project, project updates and the project FAQs give a plain-language picture of what is happening and why.
- Publish the science and the paperwork. Project documents, the conceptual restoration plan, restoration area maps and environmental impact documents are organized so residents and reviewers can find them.
- Show how decisions are made. Pages for the Herring River Executive Council, the stakeholder group and the Science Advisory Group explain who guides the project alongside the Town of Wellfleet and Cape Cod National Seashore.
- Teach people about the river. Learn brings together Herring River history, educational brochures, books and videos.
- Build support. Vision and mission, the FHR team, the story of founder Donald Palladino, events, latest news and the newsletter archive keep supporters informed and ready to donate.
How the site is built
The site runs on WordPress with the Divi builder and a custom COLEwebdev child theme. COLEwebdev handled the WordPress development for environmental nonprofits, including the events calendar, embedded videos, a large document library and connections to online donations and newsletter sign-up, so staff can post updates and documents themselves.
The site is served from secure, managed WordPress hosting for nonprofits with edge caching, backups and security monitoring. COLEwebdev also provides ongoing website care and updates, keeping WordPress and plugins current as the project moves through new phases.
Built for search engines and AI assistants
Residents, reporters and researchers increasingly ask search engines and AI assistants things like “what is the Herring River Restoration Project?” or “how will the Herring River restoration affect Wellfleet?”. herringriver.org uses clear page titles, one topic per page, plain-language summaries and structured data, so search engines and AI tools can give accurate answers and cite Friends of Herring River as the source.
Work with COLEwebdev
If your conservation group, land trust or environmental nonprofit needs a website that explains complex work clearly and helps raise support, you can browse environmental and nonprofit websites by COLEwebdev or talk to COLEwebdev about your organization’s website. You can also learn more at colewebdev.com.
Friends of Herring River
1580 Route 6, #5
Wellfleet, MA 02667
(508) 214-0656
info@herringriver.org
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